new forbes experience
Entering The Next Century With A New Forbes Experience
In today's media environment, we felt it more important than ever to double down on our award-winning journalism and to provide readers and advertisers with a richer, deeper experience. From a product perspective, that means making our creators more effective storytellers, our users more engaged readers and our brands more integrated partners. The engine behind our new site is an innovative content management system ("CMS") endearingly named "Bertie," after our founder B.C. Forbes. An Artificially Intelligent publishing platform, Bertie is designed specifically for our in-house newsroom of journalists, our expert contributor network, and our BrandVoice partners. Bertie's artificial intelligence gives our storytellers a bionic suit – providing real-time trending topics to cover, recommending ways to make headlines more compelling and suggesting relevant imagery.